04/30/2019
Innovation and the Business Stack
Who will design a better vehicle?
The business stack represents the flow of resources from source to consumer. For example a manufacturer sells mobile phones. Lower in the stack are the components that make a phone, lower still are the raw materials that make the components. Above the mobile phone manufacturer would be the designer of the packaging, the network communications and service billing.
An assertion was made that innovation is more likely to succeed if the idea flows down the